Blog Content
What is Pinterest?
5 Ways It Can Help Your Business THRIVE!
When you’re starting up your own business and are eager to get the word out there, how do you increase traffic to your website if no one knows about your brand yet? This is one of the first hurdles that new business owner’s come across, yet it doesn’t have to be so daunting.
It goes without saying that in this day and age, online marketing is probably the broadest and most effective way to promote your brand and product, with the capacity to reach audiences and potential customers on a global scale. Instagram and Facebook are probably the two platforms people are most familiar with. Each serves its own purpose; Instagram is a visual aid, whereas Facebook works well for adverts and blog posts. But neither one (in terms of content) can increase your website traffic in the same way that Pinterest can.
Here are 5 ways in which you can use Pinterest to help your business thrive:
1) Targeted Audience
The main point to understand is that Pinterest works like a search engine. People searching on Pinterest usually have an idea in mind of what they’re looking for. Even if it’s not so specific, they know what keywords will help them find what they want. This is where you’re Pins come in. Let’s say your business is selling affordable sporting equipment and clothing. You could create a Pin for each product (dumbbells, yoga mats, t-shirts etc.) And each Pin would have keywords to target people looking for those items.
2) Online Catalogue
Because Pinterest Pins act as a visual aid for users, you can use the platform as your business’s online catalogue. By creating visually enticing Pins, you are displaying the colours of your brand and the look and feel of the services/products you provide. Audiences will have the same reaction as they would when flicking through a shopping catalogue and picking products that look appealing to them. The advantage to Pinterest is not only can they browse your services, but they can also be taken directly to your website and point of purchase, with just one click.
3) Direct Statistics
If you’re going to use Pinterest for your business, then you need a business account. A business account will provide you with valuable statistics telling you how many times your Pins have appeared in someone’s search, how many of these people have clicked on the Pin and more importantly, how many of those people clicked on the link through to your website. You can easily monitor how successful each Pin is and how much engagement you are receiving. Remember, the more regularly you post, the further your Pins will reach.
4) Bookmarks & Boards
The impression that your Pins have on a person doesn’t have to be so fleeting. Users can save Pins to their own profile, saving them into boards for specific categories. This means that their followers who share the same interests will also be able to see your Pins, increasing your potential followers. The more users who save your Pins, the more impressions they will make. It also means that those people can refer back to your content again and again.
5) Interact with your Audience
A great way to connect with and grow your list of followers is to interact with them. Use Pinterest to also search for Pins similar to or related to your area of expertise. Going back to our sporting equipment business example, you could search for Pins providing exercise or healthy living tips and comment on them sharing your interest and support (but be mindful not to comment on competitor’s Pins).
These are all great examples, but to get the most out of Pinterest, you need to make sure you’re posting and interacting on the platform regularly and consistently to see results. This can be time-consuming, especially if you are also trying to manage your growing business.
This is where a Pinterest Virtual Assistant can help. Take a look at my services page to find out more information, or contact me for an informal and friendly chat today!